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In Flavour Expo 2024:FlavourFest and Cultural Celebrations

October 1 - October 3

in flavour expo 2024 Saudi Arabia

In Flavour Expo 2024- “An Epicurean Playground “


The In Flavour Expo 2024, slated for October 1st to 3rd in Riyadh, Saudi Arabia, marks a significant event in the global food and beverage (F&B) industry landscape. This exposition is not just an event; it’s a convergence of innovation, culture, and business within the F&B sector, poised to shape the future of food sustainability, distribution, and culinary delight. Organized by Tahaluf in partnership with Informa Markets and endorsed by the Ministry of Environment, Water & Agriculture, the expo is an embodiment of the Kingdom’s Vision 2030, promoting economic diversification and sustainable growth within the F&B industry.

The Vision Behind the In Flavour Expo

At the heart of In Flavour Expo 2024 is the commitment to address the pressing challenges facing the F&B industry – from food security and sustainability to innovation in food technology. With the backing of the Saudi government, the event aims to foster a platform for dialogue, innovation, and partnership among F&B professionals worldwide. It’s an initiative that seeks not only to showcase the latest in F&B but also to contribute to global food security and the sustainable development of the industry.

Who Attends

The expo is expected to draw an extensive array of participants, including over 400 exhibitors from around the globe, more than 50 celebrated chefs, and over 200 speakers who are thought leaders in their respective fields. Additionally, the event will welcome over 200 investors keen on exploring and supporting new ventures in the F&B space. Attendees will range from industry professionals and entrepreneurs to chefs, food enthusiasts, and government officials, all gathered with the shared goal of advancing the global F&B industry.

What’s on Offer

In Flavour Expo 2024 is set to be a melting pot of activities, sessions, and exhibitions designed to cater to various interests within the F&B industry. The event will feature inspiring keynote addresses from renowned figures like HRH Prince Khaled bin Alwaleed bin Talal Al Saud, Marco Pierre White, and many others who have made significant strides in the culinary world and beyond.

Exhibitions and Networking

The expo floor will be bustling with over 400 exhibitors showcasing the latest in food production, packaging, and distribution technologies. It’s an unparalleled opportunity for F&B professionals to network, forge new partnerships, and explore cutting-edge innovations. Whether you’re a supplier, distributor, or a startup, the expo offers a unique platform to connect with potential clients and investors.

Culinary Demonstrations and Competitions

A highlight of the event is the Chef’s Arena, where attendees can witness live cooking demonstrations by some of the world’s most celebrated chefs. The expo will also host culinary competitions, offering chefs the chance to showcase their skills and innovation in front of a global audience.

Learning and Development

The expo will feature a series of workshops and seminars led by industry experts, covering a wide range of topics from food sustainability and security to the latest trends in food technology. These sessions are designed to provide valuable insights and practical strategies for businesses looking to thrive in the ever-evolving F&B landscape.

FlavourFest and Cultural Celebrations

In addition to the business and educational aspects, In Flavour Expo 2024 will celebrate the rich culinary heritage of Saudi Arabia and beyond. FlavourFest will offer attendees the chance to indulge in an array of local and international cuisines, providing a taste of the cultural diversity that defines the global F&B industry.

Impact and Opportunities

The In Flavour Expo 2024 is more than just an event; it’s a catalyst for change in the global F&B industry. By bringing together stakeholders from various sectors, the expo aims to facilitate discussions and collaborations that will lead to innovative solutions to the industry’s most pressing challenges. It’s an opportunity for businesses to showcase their products, for startups to find investors, and for professionals to expand their networks and knowledge.

In the broader context, the expo aligns with Saudi Arabia’s Vision 2030, which seeks to diversify the economy and develop public service sectors like tourism, recreation, and cultural initiatives. The In Flavour Expo 2024, therefore, not only serves as a platform for advancing the F&B industry but also contributes to the Kingdom’s broader economic and social goals.


October 1
October 3
Event Category:


View Organizer Website


Riyadh Front Exhibition & Conference Center
Riyadh, Saudi Arabia + Google Map
View Venue Website